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FLAT 10% Off on all Orders | Code: NEW10
Add 2 products & Get Free GIFT worth Rs. 399 | Code: FREEMINIS
Buy 3 or more products & Get 20% Off | Code: CLAN20

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Clinically Tested

100% Vegan

Cruelty-Free

FDA & GMP certified

Paraben & Sulphate Free

plant based ingredients

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Here's What Sets ClayCo. Apart

High-Performance Ingredients

High-Performance Ingredients

We only use effective and powerful ingredients that are chosen specifically for their ability to deliver visible, long-lasting results.

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Utility-Centric Packaging

Utility-Centric Packaging

We design packaging that works as hard as the product inside; we prioritize practical designs that improve your experience every time you use them.

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Sensorial Beauty

Sensorial Beauty

We focus on luxurious textures to turn your daily ritual into a better experience. Each product is crafted for a perfect feel and effortless application.

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Ethical Standards

Ethical Standards

We ensure our processes are kind to the planet as they are to you. None of our formulations are tested on animals, and we never use animal-derived ingredients.

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Innovation-led Formulas

Innovation-led Formulas

We don’t believe in 'standard.' We are dedicated to pioneering new formulas that push the boundaries of modern skincare.

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Nov 24, 2025 Korea’s Biggest Skincare Trend, Now in India: Vitamin C Capsule Cream
Our Blogs

Korea’s Biggest Skincare Trend, Now in India: Vitamin C Capsule Cream

Discover how capsule creams are redefining modern skincare with fresh-release Vitamin C, brightening actives, and hydrating ingredients encapsulated for maximum potency. This blog breaks down what boba capsules are, how they work, and why they’re ideal for Indian skin dealing with dark spots, uneven tone, and dullness. 
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Nov 13, 2025 Proof Over Promises: The Clinically Proven Moisturiser That Delivers Instant Hydration
Our Blogs

Proof Over Promises: The Clinically Proven Moisturiser That Delivers Instant Hydration

Clinically tested and proven to deliver 137.96% instant hydration, ClayCo’s lightweight Rice, Ceramide & Exosome Moisturiser transforms dry skin with lasting glow.
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Sep 12, 2025 The One Ingredient That Can Help Your Pigmentation and Your Heavy Periods
Our Blogs

The One Ingredient That Can Help Your Pigmentation and Your Heavy Periods

When you think of ingredients that heal both skin and women’s health concerns, the list is tiny. But there’s one that stands out for its unexpected versatility- Tranexamic acid. Originally prescribed to control heavy menstrual bleeding, this ingredient is now gaining recognition in skincare, particularly for addressing pigmentation issues such as melasma and stubborn dark spots. Let’s break down what tranexamic acid really is and how it's leaving a mark in skincare. What is Tranexamic Acid? Tranexamic Acid (TXA) is a synthetic form of an amino acid called lysine. Its main medical action is preventing the breakdown of blood clots by blocking a protein called plasmin. In simple words, it helps your body hold onto clots for longer, so you bleed less. Origin: What Was It Used For Before Before entering the skincare world, tranexamic acid was widely prescribed by doctors to manage: Heavy Periods (menorrhagia): Reducing menstrual blood loss up to 50%. Post-surgery or trauma bleeding: Especially during operations like heart surgery or after accidents Inherited bleeding disorders: Disorders such as haemophilia, where blood doesn’t clot easily Discovering Its Skincare Potential For decades, tranexamic acid was primarily used in medicine until doctors noticed an unexpected benefit in their patients. Patients taking oral tranexamic acid began reporting that their dark patches, melasma, and pigmentation marks started fading. This triggered dermatology research, and soon, topical TXA was being formulated in creams and serums. Today, it’s known as a gentler, yet effective solution for pigmentation that can rival stronger, yet harsher, ingredients like hydroquinone. Tranexamic Acid in Skincare If you’ve got pigmentation, here’s what tranexamic acid does for your skin: Slows down pigment transfer: It stops melanin from reaching the surface of the skin, which means fewer dark spots show up Calms inflammation: Many pigmentation issues are worsened by irritation and redness; TXA helps soothe that Works well with other actives: You can pair it with Niacinamide, Vitamin C, or Kojic Acid for better results Types of Pigmentation You Should Know Not all pigmentation is the same. Understanding the different types can help you treat them better: MelasmaOften triggered by hormones (pregnancy, PCOS, or birth control pills), melasma shows up as brown or gray-brown patches, especially on the cheeks, forehead, or upper lip Post-Inflammatory Hyperpigmentation (PIH)This is the darkening of skin after acne, rashes, or even insect bites heal. Because Indian skin has more melanin, PIH tends to look darker and lasts longer Sun-Induced PigmentationUV rays causing tanning, freckles, and uneven skin tone. Over time, repeated sun exposure leads to stubborn dark patches Age Spots (Lentigines)Caused by cumulative sun damage and aging, these are flat, brown spots usually found on the face and hands Indian Skin & Tranexamic Acid Indian skin is more prone to pigmentation from sun exposure, acne scars, or even hormonal changes. Harsh brightening treatments often backfire by causing irritation, which leads to even more pigmentation. There are some other surprising triggers that our skin is more prone to: Heat ExposureEven without direct sunlight, heat from stoves, steam, or hot climates can worsen pigmentation, especially melasma Air PollutionPollutants like smoke and dust can stress the skin, leading to oxidative damage and more melanin production Skin Irritation from ProductsHarsh scrubs, strong peels, or even unsuitable DIY remedies (like lemon juice or toothpaste) can inflame the skin and leave behind dark patches Hormonal FluctuationsCommon in PCOS, thyroid conditions, or during pregnancy, hormonal imbalance can make pigmentation harder to treat MedicationsCertain drugs, like oral contraceptives or anti-seizure medicines, can trigger pigmentation as a side effect Here’s why tranexamic acid works beautifully for us: Gentle enough for sensitive skin Targets the stubborn melasma and tanning that Indians often deal with Safe for long-term use when applied topically Complements other skin-brightening routines like Vitamin C or exfoliating masks How to Use Tranexamic Acid For Skin (Topical Use) Include it in your night or day routine During the day, you can follow it up with sunscreen During the night, follow it up with a moisturiser Start slow 2-3 times a week, then increase once your skin adjusts to the serum If you’re new to TXA, ClayCo’s Tranexamic Hyperpigmentation Serum is a beginner-friendly option designed for Indian skin. It blends 10% tranexamic acid with 10% niacinamide and other brightening actives, making it effective yet gentle for daily use. Conclusion Few ingredients have a story as unique as tranexamic acid; it has moved from hospital shelves to beauty cabinets, becoming one of the most exciting ingredients in dermatology today.  For anyone struggling with pigmentation, whether it’s melasma, acne scars, or sun-induced dark spots, TXA offers a science-backed, gentle, and effective solution. With its unique mechanism of targeting melanin production while calming inflammation, tranexamic acid is proving to be a long-term ally for clear, even-toned,  radiant skin. Sources:https://en.wikipedia.org/wiki/Tranexamic_acid?utm_source=chatgpt.comhttps://www.mayoclinic.org/drugs-supplements/tranexamic-acid-oral-route/description/drg-20073517?utm_source=chatgpt.comhttps://www.nhs.uk/medicines/tranexamic-acid/common-questions-about-tranexamic-acid/?utm_source=chatgpt.comhttps://en.wikipedia.org/wiki/Heavy_menstrual_bleeding?utm_source=chatgpt.com FAQ 1. Is tranexamic acid better than vitamin C for pigmentation?Not necessarily better, just different. Vitamin C is an antioxidant that brightens and protects against free radicals, while tranexamic acid works on the melanin pathway to reduce dark spots. They actually pair well together. 2. Can I use tranexamic acid every day?Yes, most tranexamic acid serums are safe for daily use. If you’re a beginner, start with 2–3 times a week and build up. 3. Does tranexamic acid lighten the whole face?It doesn’t bleach your skin; it simply evens out skin tone by reducing excess pigmentation, giving a more balanced, radiant look. 4. Can tranexamic acid be used with retinol?Yes, but introduce them slowly. Use TXA in the morning or alternate nights with retinol to avoid irritation. Always follow with sunscreen. 5. How long does it take to see results with tranexamic acid?Most people start noticing visible improvement in pigmentation after 8–12 weeks of consistent use, especially when combined with SPF.
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Trusted customers across India

Don't take our words for it. Take theirs

"Absolutely amazing when I tried it for the first time, I was shocked ..... lots of difference . I was looking fair & beautiful. People noticed the difference and asked me the secret ... I have recommended the product ..."
Shirley Abraham
"I have used all imported Japanese, Korean viral products, this serum can compete them,it's amazing, this is not paid review, you can catch me on Takoliciousplatter on Instagram, trust me I am fan of their over night mask with sake and this serum both give beautiful texture and glow."
Priya Patel
"WORTH IT !!!!! Nice product.. saw the difference in my face in 2 days. Skin became smooth and is glowing.Now it's a part of my skincare. Thankyou ClayCo"
Namrata Kasina
"can see the difference within 10 days From last 2 weeks I am using Clayco face wash powder and sake glass glow essence. It's really amazing product and in this hot summer season. Both the product really hydrated my asking and give good glow to my skin."
Nishtha Jain
"WORTH IT !!!!! Nice product.. saw the difference in my face in 2 days. Skin became smooth and is glowing.Now it's a part of my skincare. Thankyou ClayCo"
Namrata Kasina
"can see the difference within 10 days From last 2 weeks I am using Clayco face wash powder and sake glass glow essence. It's really amazing product and in this hot summer season. Both the product really hydrated my asking and give good glow to my skin."
Nishtha Jain
"Absolutely amazing when I tried it for the first time, I was shocked ..... lots of difference . I was looking fair & beautiful. People noticed the difference and asked me the secret ... I have recommended the product ..."
Shirley Abraham
"I have used all imported Japanese, Korean viral products, this serum can compete them,it's amazing, this is not paid review, you can catch me on Takoliciousplatter on Instagram, trust me I am fan of their over night mask with sake and this serum both give beautiful texture and glow."
Priya Patel
"WORTH IT !!!!! Nice product.. saw the difference in my face in 2 days. Skin became smooth and is glowing.Now it's a part of my skincare. Thankyou ClayCo"
Namrata Kasina
"can see the difference within 10 days From last 2 weeks I am using Clayco face wash powder and sake glass glow essence. It's really amazing product and in this hot summer season. Both the product really hydrated my asking and give good glow to my skin."
Nishtha Jain
"WORTH IT !!!!! Nice product.. saw the difference in my face in 2 days. Skin became smooth and is glowing.Now it's a part of my skincare. Thankyou ClayCo"
Namrata Kasina
"can see the difference within 10 days From last 2 weeks I am using Clayco face wash powder and sake glass glow essence. It's really amazing product and in this hot summer season. Both the product really hydrated my asking and give good glow to my skin."
Nishtha Jain
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